Leigh Belz Ray

Leigh Belz Ray is a creative and copy executive, based in New York City.

She is the founding Editor of Instagram’s @shop and was the head of Shopping Editorial across the company from 2019 through 2023. She was previously the Executive Director of Branded Content for Vogue and GQ at Condé Nast. She has worked as an editor and writer at InStyle, ELLE, Teen Vogue, People StyleWatch, Lucky, LuckyShops.com, and Glamour.com. Her writing has also been featured in Billboard, Allure, Premiere, Time Out New York, SELF, Ladies Home Journal, Brides and Q magazine.

Her experience includes creative direction, content strategy, copywriting, editorial consultation, brand creative, ghostwriting, social media direction, branded content partnerships, AI content quality and creator programming/partnerships. She is currently a lead on Meta’s AI Content Engineering team.