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Leigh Belz Ray is a writer and editor in New York City. She is the founding Editor of Instagram’s @shop account and leads Shopping Editorial across the company. She was previously the Executive Director of Branded Content for Vogue and GQ at Condé Nast. She has worked as an editor at InStyle, ELLE, Teen Vogue, People StyleWatch, Lucky, LuckyShops.com, and Glamour.com. Her writing has been featured in Billboard, Allure, Premiere, Time Out New York, SELF, Ladies Home Journal, and Q magazine. Her experience includes copywriting, editorial consultation, ghostwriting, and managing branded content partnerships.